Authentify is an Authentication and vehicle inspection tool which levels the playing field between buyer and seller providing both parties honest and true data on the sellabilty of pre-loved vehicles.
The brief: Drive the brand from old and rusty to new and shiny! Create a brand that is bold, strong and authentic with technology at its core. For the icon to be recognisable and reliable and this personality to resonate with its market.
Norse solved this by using shape, colour and font psychology to carry the language through to the brand and perpetuate its voice and relevancy. The icon is based on the binary code 0s and 1s as the value of the brand is data integrity. We used a 0 and 1 to create an A for Authentify which ultimately creates a triangle, representing confidence and stability. The brand colours, blue and orange represent authority and trust.