Back Nine Golf

CLIENT BRIEF: Create a bold, stylish golf brand tailored for the up-and-coming amateur golfer — those who may still be finding their swing, but want to feel confident and look sharp on the course. The brand needed to balance performance inspiration with approachability, and serve as a rallying point for a growing community of modern, motivated players.

OUR APPROACH: We built a brand that champions progress over perfection. The identity speaks “a community who aren’t afraid to learn — golfers who know that the rough days are part of the journey”. But if you’re going to slice one into the woods, you may as well look good doing it.

The design language is modern, clean, and confidently minimal — drawing inspiration from baseball streetwear, Scandinavian functionality, and the timeless cool of golf culture. We combined a punchy, contemporary color palette with strong typographic elements to craft a visual system that looks just as good on a cap or hoodie as it does on the green.