Catalina Products International

Catalina is an American based high-end flooring manufacturer, distributor and agent.

The brief: Construct a brand that is a bold and sophisticated yet approachable and simple. The ask was to bring a “boating” element into the design as the company has its origins in Catalina Island, California.

Norse took the C, P and I and transformed it into the shape of a boat propellor. The maroon-purple tips its hat to a sense of royalty and high quality.