KYA Group

Resilient surfacing experts based in California, specializing in sports fields, athletic courts, classroom beautification and sustainable plantscapes.

The brief: Create a brand that portrays Kya as a quality provider in its field. The parent brand Kya consists of subsidiary brands, Kya Active, Kya Create, Kys Scapes and Kya Kommercial which offer differing areas of expertise in the surfacing business, so the build had to speak to a diverse market.

Behold a masculine and monolithic identity, simplistic in its aesthetic yet encompassing all diverse interlinking brands into a seamless eco-system.