YUMMY YUMMY

YUMMY YUMMY KOMBUCHA SORBET — BRAND AND PACKAGING DEVELOPMENT

Tastes like a cheat meal. Healthy and sweet.

Yummy Yummy is a kombucha sorbet made from fresh, natural ingredients — designed for the health-conscious consumer who loves indulgence without the guilt. It brings together wellness and fun, turning healthy eating into a vibrant, joyful experience.

THE BRIEF:
Yummy Yummy briefed us to create a brand and packaging identity that breaks away from the often minimal, clinical look of health brands. The goal was to make consumers feel like they’re enjoying a delicious dessert — one that’s good for them, yet feels like a treat.

THE APPROACH:
The creative direction drew inspiration from Justin Bieber’s hit song “Yummy”, paired with a playful Pin-Up retro aesthetic reimagined for the modern wellness market.
The identity was kept clean and bold to represent freshness, simplicity, and purity, while allowing the packaging to shine with vibrant energy.
Each flavor features a distinct color palette inspired by its natural ingredients, supported by fun, graphic illustrations that emphasize taste and freshness.

THE RESULT:
The final brand identity is bold, fresh, and irresistibly quirky — perfectly balancing healthy and delicious.
Yummy Yummy stands out on-shelf with its energetic personality and distinctive color range, making it an instant eye-catcher and an easy choice for consumers looking for a guilt-free indulgence.